Small Business Saturday a win for both shoppers and merchants


Source: WBRC video


The holiday shopping frenzy continued on Saturday as many people participated in Small Business Saturday. Shoppers stayed local and helped support businesses and the local economy.

Shopper Holly Schneider said there’s a big difference when shopping on Black Friday and Small Business Saturday.

“A lot of people support the larger stores, but it’s just as good coming out here," said Schneider.

Schneider was one of many shoppers in downtown Homewood cashing in on the sales.

Madison Neal said there’s something significant about your purchase when you know the people who own the shop.

“I have a lot of friends who are small business owners and it’s important to give back to them so they can grow their businesses,” said Neal.

Small Business Saturday is a campaign started by American Express back in 2010 to help support local retailers. The "buy local" initiative took off. American Express reports in 2015, 95 million Americans shopped local during Small Business Saturday.

Store co-owner Nelz of Alchemy in downtown Birmingham said the impact of the days like this is far reaching.

“In the downtown area there aren’t any major chains. If the downtown area is going to thrive it has to be dependent on local shops," said Nelz.

Opening up last October, this was his store’s second Small Business Saturday. Nelz said the community comes out for a number of reasons.

“It’s been a combination of people coming in because they knew it was Small Business Saturday. Other people are coming in because they had the opportunity to. They’ve been meaning to come, or they saw online that we were having a sale for Small business Saturday so they wanted to come. It’s been a combination of those three things,” Nelz said.

Either way he’s grateful for the support.

“Small Business Saturday gives the community the opportunity to come back and support the same businesses that are trying to help build the community they’re in,” Nelz continued.

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